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Opel is returning to motor racing in the form of an internationally oriented rally program with the new Opel ADAM and a circuit for the new Astra OPC that focusses on Germany.
"These new motorsports activities play an important role in the strategic re-alignment of the company; they are a fundamental element of our brand profile," said Dr. Thomas Sedran, Opel's Deputy CEO.
Especially in grassroots, popular sports, the Ruesselsheim carmaker can look back on a long and successful tradition. The aim of the company is to create a new competition that appeals to customers which is both technically sophisticated and reasonably priced, while at the same time providing a platform for young ambitious drivers to continuously develop their talent.


With its commitment to rally sports, Opel has the European stage now in its sights. After all, beyond the core market of Germany, there is a strong interest in rallying in all of the key European markets of the brand. Moreover, the World Motor Sport Authority FIA also has fixed regulations that provide entry points and advancement opportunities for young drivers. A rally cup version of the new Opel ADAM, which has been closely specified to FIA R2 standards, will be used in the 2013 season. As part of the "ADAC Rally Masters” race series these customer cars will compete in a branded cup (" ADAC Opel Rally Cup "). The allure of the competition is also increased by the fact that the most successful drivers can expect to win cash prizes. In addition, there is a special "junior rally" points system for drivers younger than 27 years. The overall winner of a set of final trials will get special coaching in the next season.
As a strong partner Opel was able to gain an ally in the ADAC that shares an almost identical vision for new talent development. Above all, the ADAC uses its organisational and motorsport infrastructure for the common project. Opel's strategy has been devised to last initially until 2016. After that a modular development program has been envisaged where talented rally drivers can graduate from the “ADAC Opel Rally Cup” to an international level. In the first two of four stages, the ADAM will be employed. In stages three and four the next generation Opel Corsa is expected to be the rally vehicle.










 
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