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Vauxhall will not abandon the traditional city car market even if its new style-led premium Adam is a success.
Marketing chief Volker Brien has confirmed to Autocar that the entry-level Agila will be replaced with an updated version because the segment still requires cars that meet “basic needs at a good price”, he also said Vauxhall is open to expanding the Adam line-up should it be a hit - possibilities include the rumoured convertible Adam.
“Everything is possible with the Adam,” said Brien. “But we have to look at how it is adopted and its market performance.”
Brien said the Adam's trump card in any future expansion could be that “unlike Mini, we don't need to follow a historical direction”. He said Opel would instead listen to customers and market demands as to how the Adam evolves.
“The Adam was only in development for three years so it shows how we can respond to market demands, as we did here when we saw the rise of premium city cars,” said Brien.
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