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London Fashion Week visitors will get a first look at the new Vauxhall Adam car this Friday (14 Sept) as part of the Vauxhall Fashion Scout event.

The new car – a two-door urban model – has been customised by three fashion designers and will be on display outside Freemason's Hall for the event from 14–18 September, before its official UK launch next year.

Catwalk shows from new designers will take place inside the hall throughout Fashion Scout, which is organised by FSI Events. There will also be salon shows, presentations and exhibition space at the venue, which is a short walk from the main home of London Fashion Week at Somerset House.

Designers James Small, Louise Grey and Fred Butler have created three interpretations of the Adam to reflect the car's 'three personalities', slam, glam and jam.

What do you think of launching a car at a fashion event? Let us know by commending below.
Edited by: Dan
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